First Touch
Assigns 100% of the conversion credit to the first marketing touchpoint the customer interacted with.
How It Works
When a lead converts, the entire credit goes to whichever campaign, channel, or content piece first brought them into your funnel. This model emphasizes top-of-funnel awareness activities.
Best For
Understanding which channels are most effective at generating new leads and driving initial brand awareness. Ideal for organizations focused on growing their top-of-funnel pipeline.
Attribution Results
Channel-level credit allocation using the First Touch model
Credit Distribution Preview
Attribution data collection in progress
The attribution tables are being set up. Once touchpoint data from your campaigns is collected, this section will show real credit allocation across your marketing channels using the selected model. The preview above shows the expected layout.
Model Comparison
How each model distributes credit differently
| Model | First Touch | Middle Touches | Last Touch | Complexity |
|---|---|---|---|---|
| First Touch | 100% | 0% | 0% | Simple |
| Last Touch | 0% | 0% | 100% | Simple |
| Linear | Equal | Equal | Equal | Medium |
| Time Decay | Low | Medium | High | Complex |
| Position Based | 40% | 20% | 40% | Complex |